Features & Analysis

What your clients want

From ease of access to pricing transparency, Clare Fanner, CEO of The Law Firm Marketing Club discusses the latest expectations that customers contemplate when entering into a partnership with a law firm.

Every year law firm client research is conducted by the Law Firm Marketing Club to help law firm partners and marketers understand how clients decide who to engage with.

Clients compare

Before asking how clients like to interact with firms, we asked a scene setting question: what could law firms do to make it easy for you to find and select the best one for your needs? The top three ‘wants’, in order, were Clearer Communication, Service and Pricing.

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