As we hurtle into 2022, I’d like you to read this article and reflect on some things that you are not going to do for the year ahead. An anti-New Year’s Resolution, if you like?
I’d like you to pause, look backwards and review what you did in 2021 in terms of marketing and ask yourself “What worked? What didn’t? How do I know?”
Please notice that I didn’t say “What do you think worked?” or “What do you believe worked?” I’d like you to wrestle with the data and hard facts of what worked and what didn’t.